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Bad Songs Have No Staying Power
Billboard chart-topping songs get millions of streams today, but they have no long-term staying power. The actual songs aren't very good. People consume songs for reasons that have nothing to do with song quality.
- Rapper Mook says you gotta get it. So you get it.
- Advertising hype says you gotta get it. So you get it.
- The artist has a cool image that you identify with. So you buy the music in the expectation that some of that coolness will rub off on you.
- In the video, the artist is unbelievably hot, so you consume the music.
- Your non-conformist peers all have it, so, to maintain your non-conformist credibility, you get it too.
- Your sister’s birthday is coming and you have to buy a present.
A few months later, those hit songs of average quality are all replaced by new hit songs of average quality.